The Timex Performance Center
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- June
- 17
Giants didn’t pull off a bad deal for the sponsorship to their field house and overall training facility. It’s a 15-year deal worth almost $45 million, and Timex will work with the Giants’ training staff in monitoring and timing the players through equipment and various methods.
The deal took less than four months to do and represented a thaw of sorts in the financial freeze that has kept the Giants and Jets from selling the naming rights to the new stadium.
“I wouldn’t say we’re close, but we’ve had several discussions with other companies,” Giants co-owner John Mara said. “At least we’re seeing interest out there again.”
Mara said the Giants and Jets may have to wait until after the new stadium opens—an NCAA lacrosse game is scheduled there in April of 2010, and concerts will be held throughout the spring and summer—before they lock down a naming rights deal. The object is to get their desired price, even if they have to wait a while longer.
The recession hasn’t reduced Mara’s expectations of a naming price, even though potential sponsors have been hard to come by.
“We still think this building has a certain value,” he said. “Whether we get that number now or later, we’ll be willing to wait.”
Meanwhile, the Timex sponsorship will include such things as naming each timeout as a Timex Timeout, and fans will have a Countdown to Kickoff clock for their tailgating convenience outside the stadium. What fans won’t see are some of the innovations the clock company will bring into the training room, such as a player body monitor that will allow the training staff to input workout data from afar to make sure the player is doing his rehab work properly when he’s away from the New Jersey area. They’ll also have other monitors to measure heart rate and hydration while the player is working out, the better to avoid cramps.
In return, the team’s practice jerseys at training camp will bear the Timex logo thanks to a league-wide rule change that now allows teams to wear names of more than the equipment sponsor’s name.
EP
This entry was posted
on Wednesday, June 17th, 2009 at 12:28 pm by Ernie Palladino. 
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Ernie Palladino
Great blog you got here…keep up the good work.